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Vijeta Renewable Solar Solution

Case Study: Vijeta Renewable Solar Solution

Client Overview

  • Client: Vijeta Renewable Solar Solution
  • Industry: Residential Rooftop Solar
  • Service Area: Rajasthan (urban + semi-urban homes)
  • Goal: Generate high-quality solar installation leads using both Facebook Lead Ads and WhatsApp campaigns.

Objective

Vijeta Solar partnered with us to scale their residential solar lead pipeline through paid campaigns. Their focus was:

  • Maximize leads under ₹25 CPL
  • Run dual-channel campaigns (Lead Ads + WhatsApp Click-to-Chat)
  • Improve response quality using automation

Our Strategy

We built a 2-pronged lead generation system optimized for both volume and intent:

1. Facebook Lead Ads

Targeted high-intent audiences in Rajasthan with creatives showcasing:

  • Govt. subsidy up to ₹94,000
  • ₹0 consultation charge
  • EMI options + long-term savings

2. WhatsApp Campaigns

  • Launched Click-to-WhatsApp ads that directly opened a chat with the sales team
  • Used pre-filled message templates for faster conversions

3. Automation Setup

Leads received instant WhatsApp replies with:

  • Info booklet (PDF or message)
  • Required documents list
  • Option to schedule a call instantly

Results Summary

  • 700+ Verified Leads Generated
  • Cost Per Lead (Average): ₹22 only
  • Conversion Rate (Lead to Customer): 18%
  • 65% Leads Engaged via WhatsApp within 10 minutes