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Solar Matrix

Solar Matrix (Mumbai)

Client Overview

  • Client: Solar Matrix
  • Industry: Residential & Commercial Rooftop Solar
  • Location: Mumbai, Maharashtra
  • Objective: Launch a full-funnel performance campaign to generate qualified solar leads across Mumbai and surrounding metro areas.

Objective

Solar Matrix partnered with us—a trusted Meta ads expert—to:

  • Generate 1,000+ high-intent leads in just 30 days
  • Keep average cost per lead under ₹35
  • Set up a complete sales funnel – from awareness to automation

Our Full-Funnel Strategy

To meet the growth goals, we executed an end-to-end customer acquisition funnel:

1. Facebook Lead Form Ads (Top Funnel)

We targeted middle- and upper-income households in Mumbai with lead form ads highlighting:

  • Subsidy benefits under MNRE
  • EMI & zero upfront consultation offers
  • Local installation support across Mumbai suburbs

2. Landing Page with WhatsApp CTA (Mid Funnel)

We created a conversion-focused landing page with:

  • Solar savings calculator
  • Local project photos
  • Strong CTA linking to WhatsApp

3. WhatsApp Automation (Engagement Funnel)

Every lead—whether from ads or landing page—received an instant WhatsApp message that included:

  • Customized solar quotes
  • Document checklist
  • Consultation booking link

Smart Retargeting (Bottom Funnel)

We retargeted:

  • Page viewers who didn’t fill the form
  • WhatsApp users who dropped off mid-convo
  • Lead warm-ups using testimonials & deadline-driven ads

Results Summary

  • 1,000+ Qualified Solar Leads in Mumbai
  • Cost Per Lead (Avg): ₹32
  • WhatsApp Open Rate: 90% within first 15 minutes
  • 22% Conversion Boost from retargeting & automation
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